6 research prepositions were identified to aid the investigation of purchaser attitude persuasion according to the literature. Furthermore, variables for example advertisement high quality, demographic variations, and also the technological context of VR and AR adverts can facilitate central route persuasion, whilst resource reliability, social existence, and message content in VR and AR commercials were located for being the persuasion things under the peripheral route.
Generate a summary for senior promoting leaders of such results to the persuasive mother nature of VR and AR online video adverts.
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